Technology and Consumer Electronics Leader

Market Analysis, Market Entry, Product Launch and Development

A technology and consumer electronics company wanted to launch an innovative new product into the watches market. To do so, they wanted to understand better the global watches market and then enter several country markets with their new product.

What we did

We conducted an initial analysis of the global watches market to identify the key performance indicators and their values. Then, we handpicked several countries of each main region with the highest potential based on client feedback.

The short-listed country markets were then analysed in further detail. The goal of the analysis was to show the trends and factors that influence the selected markets’ overall development and possible future scenarios.

For the project, we conducted more than 100 market expert interviews with experts from various countries around the globe.

Results

The client was able to gain a comprehensive understanding of their markets of interest and create a new niche in the global watches market. They successfully launched one of the most innovative consumer electronics products at the time, which forever changed the global watches market. The client is currently the global market leader of the niche, which accounts for more than half of the watch market’s global value.

Large Oil and Gas Producer

Market Analysis, Market Development, Market Entry, M&A

One of the leading oil and gas producers in the world wanted to increase the market share of their lubricant products in several specific country markets in Europe, Africa, and the Americas. To do so, the client wanted to shift from an exporting business model to a local production one.

What we did

We conducted an initial analysis of the lubricants markets of 15 countries in Europe, Africa, and the Americas. With these insights, we were able to recommend five countries with the highest potential based on the client’s needs.

In the next step, our research team conducted a more in-depth analysis of the short listed country markets. Based on the analysis, we advised the client regarding existing depreciated assets they could acquire. Furthermore, we identified the most suitable locations to begin building new production facilities.

For this project, we conducted more than 200 interviews with market experts from countries in Europe, Africa, and the Americas.

Results

At the end of the project, the client received a comprehensive report that detailed each of their chosen markets’ reality, opportunities, and threats. As a result, the client was able to purchase specific distressed assets in some of the chosen countries. The acquisitions significantly altered the client’s initial plan and reduced their cost estimation. For the rest of the short listed country markets, they began construction of their own production facilities.

Leading Oil and Petrochemical Producer

Market Analysis, Market Development, Market Entry

One of the leading oil and petrochemical producers was experiencing loss in profitability due to falling oil prices. They wanted to diversify their portfolio to make better use of the crude oil they extract.

The client’s goal was to identify suitable petrochemicals and build production facilities to improve their profitability and add more value to their business. However, despite substantial technical expertise, they lacked crucial financial information on the products and markets to develop an effective strategy.

What we did

We conducted an in-depth analysis of nearly 50 distinct petrochemicals across more than 150 countries for each one. Then, we presented the client with insights on where significant differences between supply and demand exist. Afterwards, we made recommendations on several high-potential markets for their future products.

Furthermore, the analysis highlighted the differences in price for the same product across different countries and regions. Thus, displaying where the client can sell their products at the highest possible price.

For this project, we conducted nearly 2,500 interviews with market experts from around the globe.

Results

Based on the analysis, the oil and petrochemical producer chose 13 of the 50 petrochemicals, which were then subject to a further technical analysis by the client. After assessment of manufacturing possibilities and capacity, the client currently produces two of the shortlisted petrochemicals.

Leading FMCG Direct Seller in Central and Eastern Europe

Market Analysis, Strategic Planning, Market Development, Competitor Analysis

Two years before contacting us, the client introduced a new innovative line of consumer bedding products. They wanted to benchmark their performance against their competition for each of the 22 country markets in which they are active. In addition, the client wanted to improve their understanding of each individual market in which they operate to improve their strategic planning.

What we did

We conducted an in-depth analysis of the client’s 22 markets. Each market was analysed in terms of size, dynamics, consumption, price, competition, opportunities, threats, supply, and demand.

Afterwards, our research team made sure to answer all of the client’s questions and made sure that the FMCG direct seller improved their understanding of each individual market.

For this project, we conducted nearly 250 interviews with market experts from each country of interest.

Results

The client gained strategic insights into the key performance indicators of each market. They were then able to benchmark their performance against their competitors and overall market dynamics. After re-evaluation of their current strategy, the client adjusted their consumer, pricing, promotional, and sales strategies to reflect the market reality of each of the analysed countries.

Regional Office of Global Consumer Research and Consulting Leader

Market Analysis, Strategic Planning

The client was one of the leading consumer research and consulting companies in the world. They were consulting one of the largest denim producers in the globe and wanted to gain better understanding of 16 markets of interest to advise their client better.

Despite exceptional expertise in consumer research, the client was lacking in terms of industry and market research. Thus, they required a reliable partner to assist in assessment of the overall market performance of two apparel-related categories across eight countries in Europe, Asia, and the Americas.

What we did

We conducted an in-depth analysis of the 16 product markets.

For this project, we conducted nearly 200 interviews with market experts from each of the analysed countries.

Results

The client was able to gain a comprehensive overview of each of the markets of interest. Our research insights enabled the consumer research leader to gain actionable knowledge of the target markets’ size, dynamics, trends, pricing, supply, and demand.

Furthermore, our combined expertise enabled them to add more value to their own client. As a result, the denim producer successfully adjusted their pricing and promotional strategies to serve their organizational objectives better.

This was our first project with the consumer research leader and we have been working with them on an almost monthly basis ever since.

Entrepreneur in Nigeria

Market Analysis, Strategic Planning, Market Development, Financial Consulting

The client is an entrepreneur and investor based in Nigeria who wanted to create a palm oil production business. They had a clear vision of what they wanted to achieve but were lacking in crucial market understanding to bring their idea to reality.

What we did

We began with an in-depth analysis of the palm oil market in Nigeria. Our research showed that there is enough space for new players to enter and thrive.

Next, we developed a step-by-step business plan that covers the first 35 years of the new business’s lifecycle. The plan also included an in-depth financial analysis of the whole project and its financial key performance indicators.

For this project, we conducted nearly 50 interviews with market experts.

Results

The entrepreneur was able to gain a comprehensive overview of the Nigerian palm oil market. That includes the market’s performance, dynamics, current, and possible future state.

With market information in hand, the client has already began working on their new palm oil business. They are following through with the proposed business plan and are currently in the initial phase of their new venture.

Leading FMCG Conglomerate in Asia

Market Analysis, Market Entry, Market Development, Foreign Trade

The client is one of the largest FMCG conglomerates in Asia. They operate in more than 100 countries across a wide range of industries.

The client wanted to benchmark their performance against the overall market performance in some of the countries in which they operate. Furthermore, they desired improve their understanding of the general market reality in a few markets in Europe and Africa for a potential market entry.

What we did

We carried out an in-depth analysis of the markets in which they operate, as well as the potential of their new ventures in Europe and Africa. We were then able to evaluate each of their target markets’ existing and potential opportunities. Based on our findings, we made tailored recommendations for each individual market, based on the client’s objectives.

For this project, we conducted nearly 100 interviews with market experts from each of the analysed countries.

Results

The client gained an assessment of each market and received insights on their strategic positioning for the markets in which they operate. Furthermore, they were able to choose several markets in Africa for a market entry scheduled by the end of 2021.

Since then, we have worked with the client on a regular basis for a variety of projects covering different industry verticals.

Leading Commercial Furniture Supplier in Asia

Market Analysis, Market Entry, Market Development, M&A

The client is one of the largest commercial furniture suppliers in the world. They wanted to benchmark their organizational performance against overall market performance to improve their strategic planning.

Furthermore, they wanted to improve their understanding of several market in Europe, Asia Pacific, and the Americas for a potential market entry.

What we did

Our research began with an analysis of each of the client’s current markets. The goal of the study was to assess the commercial furniture supplier’s current position as well as the opportunities and threats that will affect them.

Afterwards, we carried out an initial analysis of the new markets of interest to provide a comprehensive overview of each market’s performance, dynamics, trends, opportunities, and risks. Finally, we conducted an in-depth analysis of certain competing companies to assess their potential for acquisition.

For this project, we carried out nearly 350 interviews with market experts from each analysed country. Furthermore, we conducted an additional 30 in-depth interviews with C-level executives to gather actionable insights on the acquisition targets.

Results

The client was able to understand how each market performed, their organization’s strategic position, and how they can take advantage of it.

They were then able to readjust their strategy successfully and define a clear path to achieve their organizational objectives. Furthermore, the client was able to decide on an acquisition target, which is currently underway.