Competitive landscape analysis and evaluation
Our syndicated market research reports provide in-depth strategic analyses of different product markets in different countries or regions and a forecast for their development in the medium term. They provide a comprehensive overview of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc. We use these reports as a base for a further competitive landscape analysis and evaluation. It is done for companies at every level of the value chain – from manufacturers through importers and exporters to distributors, wholesalers and retailers. It is used by companies, which are trying to evaluate their competitive position in the given market and see how well they rate among their competitors. The competitive landscape analysis and evaluation helps to understand the strengths and weaknesses of each of the main players on the market as well as to capitalize on market opportunities and minimize the impact of different threats. These strategies are usually presented in the form of a business plan for the short term (1-3 years) with detailed analyses of the main competitors on the market, including production capacity, positioning, pricing strategies, product portfolio, logistics and distribution, marketing and sales, and financial performance. We can prepare different types of competitive landscape analyses and evaluations, based on your exact needs and requirements. Feel free to contact us for more information.