Consumer research

Our syndicated market research reports provide in-depth strategic analyses of different product markets in different countries or regions and a forecast for their development in the medium term. They provide a comprehensive overview of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc. We have the capacity to carry out different types of consumer research to complement the market research studies and to provide another angle of the markets of interest.

Our consumer research studies are based on your specific requirements. For our consumer research studies, we use different data gathering methodologies, including but not limited to: online panels, phone interviews, in-person interviews, focus groups, and others. They help us answer different questions, among which:

  • Consumer perception about a certain product; 
  • Consumer perception about a certain brand;
  • Consumer perception about packaging;
  • Consumer perception about a certain price point;
  • Consumer perception about certain marketing and advertising materials and activities;
  • Consumer perception about competition in certain product markets;
  • Consumer behavior;
  • Consumer decision-making process and the logic behind it;
  • And many more.

We have the capacity to carry out different consumer research studies for numerous product and service markets and industries all over the world. Feel free to contact us for more information.