Consumer Research

Smart business decisions come from comprehensive consumer research. After all, your customers are at the center of your business. You require intimate understanding of their characteristics, needs and motivations to better solve their problems. Yet, conducting regular customer research requires capabilities and resources that not every organization can readily supply.

We offer you a one-stop shop for market research and consulting services that deliver actionable market insights for every aspect of your strategy. We conduct our consumer research studies based on your specific needs and goals. Regardless if you are a fledgling startup or a large multinational company, we present you with a holistic viewpoint of your target consumers.

We vary our data gathering methodology based on the optimal fit for your specific requirements. Most often, we make use of:

  • Online panels;
  • Phone interviews;
  • In-person interviews;
  • Focus groups.

The data we collect and analyze allows us to provide you with valuable market intelligence. With our services you will understand:

  • Consumer segments and the ideal consumer;
  • Consumer perceptions about:
    • Products;
    • Brands;
    • Packaging;
    • Price;
    • Marketing activities and advertising materials;
    • Competition;
  • Consumer behavior;
  • Consumer decision-making process and the logic behind it;
  • New product’s market readiness.

Consumer research enables you to become better at what you do.

Refine your approach to customer research, contact us for more information.

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Our Clients

Hundreds of organizations around the world have used our research to create effective strategies.

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Customer Feedback
  • Technology and Consumer Electronics Leader
    “I would personally like to thank you for the great work you have done. You have been very professional and helpful throughout the whole process and not only were able to cater to all our needs and answer all our questions, but also were able to keep up our work pace, which is something we see very rarely”
    Product Manager at the client company
  • Large Oil and Gas Producer
    “WMStrategy did a great job and helped us immensely, I cannot recommend them enough!”
    Business Strategist at the client company
  • Leading Oil and Petrochemical Producer
    “We are really satisfied with your work and really impressed by your professionalism during our project!”
    Director at the client company
  • Leading FMCG Direct Seller in Central and Eastern Europe
    “Great analysis – very professional and detailed. It helped us better understand the markets, their dynamics and the competition and benchmark our results against the market leaders in each country. Would definitely contact WMStrategy first again when we have similar projects.”
    Product Manager at the client company
  • Regional Office of Global Consumer Research and Consulting Leader
    “We have been working with market research companies from all over Europe, but our work with WMStrategy surpassed all our expectations. They delivered on everything they promised in a professional and timely manner and were answering questions on this project more than 3 months after it officially finished. We have contacted them for more than ten projects after that and we continue to do so because we believe we have found a strong partner in them.”
    Account Manager at the client company
  • Entrepreneur in Nigeria
    “Let me start by thanking you for a job very well done and detailed. We appreciate your professionalism and are very appreciative and impressed with your work!”
    Entrepreneur and Investor
  • Leading FMCG Conglomerate in Asia
    “Your reports are amazing, they have been really helpful to us. We will definitely work with you again”
    Product Manager at the client company
  • Leading Commercial Furniture Supplier in Asia
    “Your team is amazing – you are always able to answer all our questions, even the hardest ones. Your expert understanding of the markets and your general business thinking has helped us a lot in evaluating and expanding our business and horizons.”
    Market Research Director at the client company
Case Studies
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