El Salvador: Tea Market Analysis, Size, Trends, Consumption, Opportunities, Challenges and Forecast

PDF report Updated February 2025 100+ Pages Add to Wish List
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The Salvadoran Tea Market Report Description


This report presents a comprehensive overview of the Salvadoran tea market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the tea market in El Salvador and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market.


You will receive the report within five working days after order confirmation. Contact us to learn if a shorter delivery time would be possible.


State of the Demographics and Economy of South and Central America


This section of the report presents you with historical and forecast data about key macroeconomic indicators of the demographics and economy in South and Central America.



  • What are the demographic characteristics (GDP, inflation, unemployment, government debt, etc.) of South and Central America?

  • What are the economic characteristics (population, growth rate, life expectancy, age and gender, etc.) of South and Central America?


Analysis of the Tea Market in El Salvador


The market analysis section provides an overview of the market size and dynamics in volume and value terms for the last five years. It answers the following questions:



  • What is the size of the tea market in El Salvador?

  • How has the tea market in El Salvador performed in volume and value terms for the last five years?

  • How is the market structured?

  • What are the major trends affecting the market?

  • Which are the major companies on the market?

  • How intensive is the competitive landscape?

  • What are the drivers and challenges affecting the market development?


Tea Prices in El Salvador


The price section of the report answers the following questions:



  • How is the value chain of the market formed?

  • What is the structure of price formation?

  • What are the retail prices of tea in El Salvador


Foreign Trade Operations of Tea in El Salvador


The foreign trade operations section answers the following questions:



  • What is the trade balance in volume and value terms?

  • Does El Salvador import more tea than it exports?

  • How has the trade balance changed over the last five years?


Imports of Tea to El Salvador


The import section of the report answers the following questions:



  • How has the volume and value of imports changed over the past five years?

  • Which are the major countries that import tea to El Salvador?

  • What is the average price of the tea imported to El Salvador?


Exports of Tea from El Salvador


The export section of the report answers the following questions:



  • How has the volume and value of exports changed over the past five years?

  • Which are the main recipient countries of the Salvadoran tea exports?

  • What is the average price of the tea exported from El Salvador?


Consumption of Tea in El Salvador


The consumption section of the report answers the following questions:



  • What is the per capita consumption volume and value? How has it changed over the past five years?


Forecast


The final section of the report presents a forecast for the development of the market based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:



  • How will the tea market in El Salvador look like over the next five years in both volume and value terms for each possible scenario?


Short Methodology


This research report has been prepared with WMStrategy’s research methodology, which includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from local market experts (representatives of the main market participants), gathered by semi-structured interviews.


For this particular report, more than 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.


Customization


The report will be updated as of the current month of purchase, which is why it will be dispatched within five working days after order confirmation. If the report is missing data points you need, it can be amended to fit your specific requirements and satisfy your individual objectives and information needs. Feel free to contact us for more information!


Report Benefits



  • Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years);

  • Track and identify key market trends and insights on key drivers behind recent market changes;

  • Strategically assess the competitive position of the main market players;

  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;

  • Assess growth potential, opportunities, demand drivers, and challenges on the market;

  • Quickly and cost–effectively receive a complete strategic analysis of the market;

  • Improve your pitches and presentations by using verified market data and expert insights;

  • Make important strategic decisions safely and with confidence;

  • Receive professional expertise on the market and everything important connected with its development;

  • Empower your marketing, branding, strategy, product and business development, consumption, and supply functions with valuable market insights;

  • Build your investment strategy by assessing market attractiveness, country attractiveness, or company attractiveness;

  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;

  • Acquire data your competitors might already have and be acting upon.


Report Users


This market research report is ideal for people who want to gain a comprehensive understanding of the Salvadoran tea market. Most often these are professionals actively working in the market as:



  • C-suite executives;

  • Directors;

  • Market strategists;

  • Marketing professionals;

  • Business development professionals;

  • Product developers;

  • Product marketers and strategists;

  • Product managers;

  • Project managers;

  • Suppliers;

  • Traders.


This report can also bring value to professionals, not actively involved in the market, such as:



  • Management consultants;

  • Investment managers;

  • Financial professionals;

  • Bank managers;

  • M&A managers;

  • Auditors.

TABLE OF CONTENTS


INTRODUCTION



  • Report description

  • Research methodology


EXECUTIVE SUMMARY


CHARACTERISTICS OF TEA


CHARACTERISTICS OF THE RAW MATERIAL BASE


STATE OF THE DEMOGRAPHICS AND ECONOMY OF SOUTH AND CENTRAL AMERICA



  • Characteristics of the demographics of South and Central America in 2018-2022

  • Characteristics of the economy of South and Central America in 2018-2022

  • Forecast for the development of the economy of South and Central America in 2023-2025


TEA MARKET IN EL SALVADOR



  • Volume, value, and dynamics of the tea market in El Salvador in 2018-2022

  • Key recent trends on the tea market in El Salvador

  • Competitive landscape of the market

  • Key drivers and restraints for the market development in the medium term


PRICES OF TEA IN EL SALVADOR



  • Value chain analysis

  • Structure of price formation

  • Characteristics of the retail prices of tea in El Salvador in 2018-2022


FOREIGN TRADE OPERATIONS OF TEA IN EL SALVADOR



  • Foreign trade operations of tea in El Salvador in 2018-2022


IMPORTS OF TEA TO EL SALVADOR



  • Volume, value and dynamics of the imports of tea to El Salvador in 2018-2022

  • Main countries importing tea to El Salvador

  • Average prices of the tea imported to El Salvador


EXPORTS OF TEA FROM EL SALVADOR



  • Volume, value, and dynamics of the Salvadoran exports of tea in 2018-2022

  • Main countries that receive tea exports from El Salvador

  • Average prices of the tea exported from El Salvador


CONSUMPTION OF TEA IN EL SALVADOR



  • Volume, value, and dynamics of the per capita consumption of tea in El Salvador in 2018-2022


FORECAST FOR THE DEVELOPMENT OF THE TEA MARKET IN EL SALVADOR IN 2023-2028



  • Factors influencing the development of the tea market in El Salvador in the medium term

  • Forecast for the market development in the medium term under three possible scenarios




LIST OF TABLES


The List of Tables is preliminary. Feel free to contact us to inquire about the full list of tables.


Executive Summary



  • Key indicators on the tea market in El Salvador in 2018-2022


State of the Economy of South and Central America



  • Key indicators of the economy of South and Central America in 2018-2022

  • Forecast for the economy of South and Central America for 2023-2025


Tea Market in El Salvador



  • Volume and dynamics of the tea market in El Salvador in 2018-2022

  • Value and dynamics of the tea market in El Salvador in 2018-2022


Prices of Tea in El Salvador



  • Value chain analysis of the tea market in El Salvador

  • Cost breakdown of the price formation of tea in El Salvador, in %

  • Average retail prices of tea in El Salvador in 2018-2022


Foreign Trade Operations of Tea in El Salvador



  • Trade balance of the tea foreign trade in El Salvador in 2018-2022, in volume terms

  • Trade balance of the tea foreign trade in El Salvador in 2018-2022, in value terms


Imports of Tea to El Salvador



  • Volume and dynamics of the imports of tea to El Salvador in 2018-2022

  • Value and dynamics of the imports of tea to El Salvador in 2018-2022

  • Main countries importing tea to El Salvador, in value terms

  • Average prices of the tea imported to El Salvador in 2018-2022


Exports of Tea from El Salvador



  • Volume and dynamics of the Salvadoran exports of tea in 2018-2022

  • Value and dynamics of the Salvadoran exports of tea in 2018-2022

  • Recipient countries of the Salvadoran exports of tea, in value terms

  • Average prices of the tea exported from El Salvador in 2018-2022


Consumption of Tea in El Salvador



  • Volume and dynamics of the per capita consumption of tea in El Salvador

  • Value and dynamics of the per capita consumption of tea in El Salvador


Forecast for the Development of the Tea Market in El Salvador



  • Base forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms

  • Pessimistic forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms

  • Optimistic forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms




LIST OF FIGURES


The list of figures is preliminary. Feel free to contact us to inquire about the full list of figures.


Tea Market in El Salvador



  • Volume and dynamics of the tea market in El Salvador in 2018-2022

  • Value and dynamics of the tea market in El Salvador in 2018-2022


Prices of Tea in El Salvador



  • Value chain analysis of the tea market in El Salvador

  • Structure of the tea price formation in El Salvador, in %

  • Average retail prices of tea in El Salvador in 2018-2022


Foreign Trade Operations of Tea in El Salvador



  • Trade balance of the tea foreign trade in El Salvador in 2018-2022, in volume terms

  • Trade balance of the tea foreign trade in El Salvador in 2018-2022, in value terms


Imports of Tea to El Salvador



  • Volume and dynamics of the imports of tea to El Salvador in 2018-2022

  • Value and dynamics of the imports of tea to El Salvador in 2018-2022

  • Main countries importing tea to El Salvador, in value terms

  • Average prices of the tea imported to El Salvador in 2018-2022


Exports of Tea from El Salvador



  • Volume and dynamics of the Salvadoran exports of tea in 2018-2022

  • Value and dynamics of the Salvadoran exports of tea in 2018-2022

  • Recipient countries of the Salvadoran exports of tea, in value terms

  • Average prices of the tea exported from El Salvador in 2018-2022


Consumption of Tea in El Salvador



  • Volume and dynamics of the per capita consumption of tea in El Salvador

  • Value and dynamics of the per capita consumption of tea in El Salvador


Forecast for the Development of the Tea Market in El Salvador



  • Base forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms

  • Pessimistic forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms

  • Optimistic forecast for the development of the tea market in El Salvador in 2023-2028, in volume and value terms

The tea market in El Salvador was equal to 56.00 million USD (calculated in retail prices) in 2014. Until 2024, the tea market in El Salvador is forecast to reach 68.88 million USD (in retail prices), thus increasing at a CAGR of 1.90% per annum for the period 2019-2024. This is a decrease, compared to the growth of about 2.20% per year, registered in 2014-2018.
The average consumption per capita in value terms reached 8.92 USD per capita (in retail prices) in 2014. In the next five years, it grew at a CAGR of 1.67% per annum. In the medium term (by 2024), the indicator is forecast to slow down its growth and increase at a CAGR of 1.39% per annum.
The tea market has evolved dramatically in the past few years in line with consumers’ changing behavior. Today, tea drinkers are more interested in high-quality products with a great story and drinks that give them specific health benefits, which has driven demand for healthy green, functional botanical tea and herbal blends. In addition, the perception of tea has also changed, as it is viewed by most younger consumers as a sensual and wellness drink.
Premiumization is another positive development on the market, as customers are showing strong preferences for functional botanical blends and single estate artisanal teas. More and more people are interested in innovative flavor combinations, as well as in authenticity and the story behind certain brand. When it comes to different types, a recent trend suggests that natural, earthy alternative flavors such as ginger, matcha, turmeric and cumin are in higher demand. Cheese tea is another food service phenomenon, which has been especially popular in Asian countries such as Malaysia, Taiwan, and China.
Another interesting trend on the tea market is the emergence of tea pairing menus. Since customers are increasingly opting for unique and experience led products, different restaurants have been trying to enhance culinary experience by introducing a several course tea pairing menu. In addition, the tea market has been expanding outside the category of hot beverages with the development of new ready-to-go drinks and iced tea variants. Kombucha, for example, has shown an impressive growth over the past few years from a niche product to a well-established product in mainstream supermarkets.

Technical data

Product TypePDF report
Page Count100+
Release DateJanuary 15, 2025
Countries coveredEl Salvador
Products mentionedBlack Tea, Green Tea, Loose Leaf Tea, Tea, Tea Bags
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