Our Website and How to Use it

Why use www.wm-strategy.com ?

Williams & Marshall Strategy (WMStrategy) has one of the most comprehensive catalogues of market research reports, published by one single company (more than 100,000 titles at the moment). As we prepare, publish and sell our own reports, we can guarantee their high quality unlike many other companies on the market. Also, this allows us to offer different types of customization options which will fit your exact research requirements. In the same way, our sales team will help you save time and money by assisting you in finding the right report or getting a quotation for a personalized one, tailored according to your exact specifications.

How to use www.wm-strategy.com ?

You can browse our Store, which breaks down our catalogue into different industries, product and service groups, geographical coverage, or prices. All our products are assigned to categories to make it easier for you to find the products relevant to your interest. Our Store page has a Categories tab, as well as a category listing from which you can view and choose from the top-level categories to which products have been allocated. Due to the fact that some product groups fall into multiple categories, we suggest you also try a keyword search in the Search field at the Store. When you find the exact product group(s) and geographical region of your interest, click on the title to view more extensive product information, including description, table of contents, list of tables and figures. If you want, you can contact us for sample pages of the report, which will provide more in-depth picture of how the report is structured, the exact types of information it includes and how it is presented. Every single one of our reports can also be customized, according to your specific requirements. If you cannot find a report that will work for you and your specific project, you can just contact us and send us your requirements. We will make sure to respond with a detailed quotation within 1 working day of receiving the inquiry.

How does search work on our website?

The search function helps you to find reports containing your required keywords in the title, abstract, description or table of contents. There is a search bar at the top of the Store. You can type the product group or industry name or a topic (e.g. ice cream in Germany) you want to search for. You can also narrow down your search by industry, product groups or geographical region. You can then run the search by clicking the Search button. You can narrow down the search results by using the filter feature on the left side where the results can be narrowed down by category, price, publishing date, region covered or product groups. By clicking on the checkbox buttons that apply to your requirements, the website will automatically refresh your results. To perform a quick search, you should enter the exact keywords you want to look for. By default, the quick search will return products which have all of the words you have typed (automatic “and” search). In this type of search, higher relevance is given to those products where your keywords appear more often. So, for best results, you should choose your keywords wisely. By default, the search function of this website returns products that include all of your search terms. There is no need to include "and" between the terms. The order in which the terms are typed will affect the search results. You can also search for a phrase by typing the keywords in quotation marks (“”). For example, typing “cellular mattress” will only return products that include this phrase.

Our Products and Services

Our reports

We currently offer more than 100,000 different syndicated market research reports. They all include a blend of quantitative and qualitative information on a wide range of markets and industries. Our reports are very detailed and the majority of them are more than 100 pages long. Each of our reports can be customized, according to your specific requirements. All of the reports, sold on this website are prepared and published by us, which allows us to guarantee for their high quality.

Product inquiries

When you have found a product that you are interested in there is an option right below “Add to Cart” called “Have a question?”. If you have any questions about the report or its content, you can contact our sales team by filling in the form. A member of our team will answer you within 1 working day. You can use the same field to request sample pages of the report, which show how the report is structured, its exact contents and how the information is presented. Please, bear in mind that we can answer only product-related questions.

How to make sure you receive our response?

Our customer service team tries to respond to all questions and inquiries sent to us within 1 working day. If you have not received our reply within this timeframe, it is very likely that it has been blocked by a spam filter or a similar filter on your e-mail program. To make sure that you receive our e-mails, please whitelist our e-mail domain - @wm-strategy.com. More information on how to whitelist us you can find in your e-mail client program. Also, if you find an e-mail from us (@wm-strategy.com) in your spam/junk folder, please, make sure to hit the “not spam/junk” button and thus train your program to whitelist it.

How to keep up to date with the latest research in my industry/market?

There are two easy steps to keep up to date with the latest information regarding your market or industry. Firstly, you may want to register with us and thus receive our free “New Reports” service. The service notifies you on the new products we publish regarding your market or industry. Also, it will make sure to notify you of any price promotions we have or plan to implement. Secondly, you can send us a detailed inquiry and a member of our customer service team will answer all your questions on currently available products or the possibility to create some, tailored according to your specific requirements.

Contact us

Under the Contact Us section of this website, you can see more information as to how to best reach us. We will make sure to answer your e-mails within 1 working day of receiving them. Please, bear in mind that our customer service working hours are 07:00 – 17:00 CET.

Registration and Accounts

Why you should register?

The users who register within this website get access to the full product information, published on the website - report descriptions, tables of contents, and product characteristics. They can also receive all our new updates and get the full lists of newly published reports, allowing them to be the first ones to know about new products regarding their markets and industries. Upon registration, the users are provided with an own account, which will enable them to easily access all recently viewed categories and products for reference. In addition, registered users can easily place orders online and get complimentary search assistance from our sales team or our research specialists.

How to register?

Registering with WMStrategy is easy. You simply have to visit the Registration Page under My Profile icon on the top right part of each page and simply enter your details. The next time you visit our website, you can use the details you created at registration to log in by selecting the link to Login under My Profile icon. By entering the e-mail address and password that you provided at registration, you can login to our website and use all of its advantages.

What to do if you forgot your password?

In case you forgot the password you have used to register to this website, simply request a new password and it will be sent to the email address used as your username. You can also contact our customer service team for assistance with anything regarding your account information.

How can you change your account information?

If your information changes, we advise you to update it on our website to make sure you receive all our updates, promotions, and keep up with all our new reports within your industry. You can change your account information by going to the My Profile section — there’s a link to it at the right top of every page on our website. If you have any questions about making account changes, feel free to contact us directly.

Ordering and Delivery

What types of delivery formats are available?

Most of the products, sold on this website are off-the-shelf market research reports. They are all electronic products, which are dispatched right to the client’s e-mail address as pdf and Excel files. They usually come in three different licenses, which can be found right next to the product picture on each product page. The main difference among the three main license types comes with regards to the number of people who are allowed to read and use the report. These are:

Single-user license – this license allows the report to be read and used by a single person only; the product cannot be distributed to anyone else;

Office license – this license allows the report to be read and used by up to 5 people in one office of the purchasing company (e.g. an office in Germany, which purchases the report is not allowed to send it to other company offices worldwide);

Corporate license – this license allows the report to be read and used by unlimited number of people from different geographical offices of the purchasing company (e.g. an office in Germany, which purchases the report can send the report to their colleagues in New York, Tokyo or Australia); the corporate license also comes with an Excel file, which includes all the tables from the report; the Excel file allows the client to easily manipulate the report data and to put it in their own corporate documents and presentations.

What ordering methods are available?

There are two main types of order methods available – ordering online and ordering on the phone.

Ordering online

This is the easiest and fastest way to place an order with us. After you have found the product you would like to purchase, simply open its product page, select the format you need and then click the “Add to Cart” button to add the product to your Shopping Cart. You will then be forwarded to your Shopping Cart screen from where you can either check out and finalize your purchase, or continue shopping.

How to access your Shopping Cart?

As soon as you are ready adding products to your Cart, you can easily review everything you have added by clicking the Checkout Cart button on the top right part of our website.

How to edit the contents of the Cart?

On your Shopping Cart screen you can amend the quantity of products you would like to purchase. This can be done by selecting the required number from the Quantity option right next to the chosen product’s price in the Cart. Here you can also remove a product by clicking on the Remove button.

How to checkout?

When you are ready shopping and are sure everything you need is added to your Shopping Cart, you simply have to click the “Proceed to Checkout” button on the right. You have two main options. The first one allows you to order quickly as guest (no need to register through our platform) – you simply choose your convenient payment method and enter your details. The second one includes purchasing as a registered user. For it, you will have to either log into your account or create a new account. Both options then require that you fill in your information (Customer information, Billing information, and Payment information) and confirm your order.

You can also make a quick checkout with PayPal through the Checkout with PayPal option. It will redirect you straightly into PayPal’s website, where you can finalize your payment directly. You have two options. You can either log into your PayPal account and finalize the purchase through it (if you are a registered PayPal user) or you can directly enter your details (Country, Card details, Billing address, and Contact information) to finalize your payment and confirm your order.

Order by phone

Ordering by phone is another option we provide our clients with. You simply have to either call us directly or request us to call you back. You can get in touch with us through the Contact us page and a member of our team will explain you how to confirm your order.

Bank payment/Wire transfer

If you would like to make a bank payment/wire transfer through an invoice for your order, just contact us through the Contact Us page and a member of our team will prepare all the needed documentation for you.

Problems with ordering

If you have any problems with ordering, please, do not hesitate to contact us using the Contact Us page.

How secure is the online ordering process?

WMStrategy is committed to providing a secure and safe environment for all our online transactions. That is why, sometimes it might be necessary for our team to request certain information from you before finalizing an order. The information is usually requested, so that we can confirm the cardholder authenticity. We use this information to verify that the cardholder is the actual person, who is ordering the product. We would like to ask you to enter your corporate e-mail when placing an order and to make sure you include all the details necessary for the invoice. This will allow our team to process your order as quickly and efficiently as possible.

WMStrategy would like to assure you that we have taken all the necessary steps to protect your and your credit/debit card’s identity. When an order is placed on our website, all the information entered by the purchaser is encrypted using SSL Encryption. This technology guarantees privacy and safeguards all the information. An additional security measure we have taken when finalizing online orders is using CVV numbers (the last three digits on the signature strip of the credit/debit card used) to guard against card fraud. We reserve the right in some cases to phone or e-mail the cardholder to confirm the transaction prior to dispatch.

What payment methods are available?

You can finalize your order through a number of payment methods, namely:

Credit/Debit card - this is the easiest and the fastest payment method and ensures the fastest dispatch of your order; WMStrategy accepts VISA, Mastercard, Maestro, Diners Club and American Express; we will prepare and send you a receipt through e-mail once your payment has been processed;

Bank/Wire transfer - after your order has been placed — either online or via phone — an official invoice will be e-mailed to you if paying via wire transfer or company check; this invoice will include all the necessary bank details;

Company check - after your order has been placed - either online or via phone - an official invoice will be e-mailed to you if paying via wire transfer or company check; please, contact us for more information as to where exactly to send the check along with reference to your exact order number, which will be e-mailed to you at the time your order is placed;

PayPal - you can choose PayPal as your payment method during the checkout process by selecting the Checkout with PayPal option.

What is a CVV number and where to find it?

CVV is an anti-fraud security feature in credit/debit cards used to help verify that the cardholder is the exact person making a purchase. For Visa and Mastercard cards, the three-digit CVV number is placed on the signature panel on the back of the card right after the card’s account number. For American Express, the four-digit CVV number is placed on the front of the card above the card account number.

How to get an invoice for an order?

After an order has been placed, either online or via phone, an official invoice will be e-mailed to the e-mail address provided when making the purchase. As soon as an order has been placed and the payment for it has been received, our team will arrange the dispatch of your order. Please, bear in mind that no order will be dispatched until the payment for it has been received in full.

How will the products be delivered?

Electronic copies of regular reports are usually delivered through e-mail in up to 1-5 working days or sooner after order and payment receipt. The terms and conditions of the different products on our website vary, so make sure to read carefully all the information in the product page. In case you require additional customization, preparing it might take some time, which you will be notified about by our team. To make sure you receive all the e-mails that we send you, please, whitelist our e-mail address domain - @wm-strategy.com. More information on whitelisting e-mail addresses can be found under the question How to make sure you receive our response.

When you can expect to receive your order?

Due to the various time zones our clients are located in, the timeline for delivery for each individual client can vary. However, we are doing our best to be able to dispatch electronic products in up to 1-5 working days or sooner after order and payment receipt. Our electronic products are printable, which makes it unnecessary for us to send printed copies of them and thus make our clients wait more to receive their orders physically. To make sure you receive all the e-mails that we send you, please, whitelist our e-mail address domain - @wm-strategy.com. More information on whitelisting e-mail addresses can be found under the question How to make sure you receive our response.

General Questions

Does WMStrategy provide press copies or free copies of their products?

At the moment, we do not offer any press copies or any free copies of any of our products. Press representatives are welcome to contact us and see whether and how we can be of assistance.

Does WMStrategy provide any academic discounts?

At the moment, we do not offer any academic discounts on any products of our catalogue. We suggest that academia representatives approach one of the companies in the relevant industry and see whether they might be willing to purchase the product for them as part of a sponsorship package.

Does WMStrategy offer discounts?

WMStrategy does offer discounts, which are usually granted on a case by case basis, depending on the type and size of the order the client is planning. Feel free to contact us for more information and a member of our team will check whether any discount can be offered to your specific case.

Does WMStrategy offer for sale only chapters/sections of the syndicated reports?

At the moment, we sell products only in their entirety. This is done to make sure that our clients receive a wide and deep market and industry analysis and no information is taken out of context.

What currency can be used to pay for an order?

To help our clients, this website allows checking out in EUR, USD or GBP. You can select your preferred currency from the currency drop down on the top right corner of our website. If necessary, we can provide an invoice into another currency, based on the client’s specific requirements.

How do I suggest a report to a colleague?

You may share each of our reports or analyses with your friends and colleagues. You may share the item with your friends using the Share item button on each product page. The Share item button is located right next to the product pricing options and the sharing can happen through the social networks.

Does WMStrategy require payment before order dispatch?

All products we sell are information-based and as such they are effectively consumed as they are purchased. Due to the nature of the products we sell, we always require payment before dispatching our syndicated reports. No dispatch happens until the payment for an order is received. Special terms and conditions apply to multiple orders and customized reports. Feel free to contact us for more information.

What is WMStrategy’s return policy?

All products we sell are information-based and as such they are effectively consumed as they are purchased. This makes the products hard to return or refund. That is why, we do not accept returns nor do we refund any already fulfilled orders. Make sure to read all the available information in the product page and feel free to contact us if you have any questions.

What is WMStrategy’s cancellation policy?

All products we sell are information-based and as such they are effectively consumed as they are purchased. That is why, in general, WMStrategy cannot accept the cancellation of any order once it has been placed and processed. When placing an order with WMStrategy, you agree to our Terms and Conditions which can be found at http://www.wm-strategy.com/terms .

What is the difference between single-country and regional reports?

The main difference between single-country and regional reports is connected with the exact geographical focus of the research. The single-country reports focus on one country only, while the regional reports focus on a few countries at the same time. The regional reports include quantitative information on both the region as aggregate as well as breakdowns for each of the countries, analyzed in them. These breakdowns are provided for each major indicator, covered in the report.

Why should I wait 5 days to receive my report?

Our methodology includes carrying out expert interviews with representatives of some of the main companies on the market. They help us cross-check our findings, fill in any gaps in our analyses, look for and confirm trends, opportunities and threats on the market and build our forecasts. Most of our syndicated reports are dispatched up to 5 working days after report confirmation. This is due to the fact that we need some time to schedule, implement, and analyze our market expert interviews (usually, 5-7 expert interviews per report). Our market experts are engaged in their work full-time, so the actual scheduling of the expert interviews usually takes time. To compensate our clients for the waiting, we are able to include certain report amendments or customizations at no extra cost. In the same way, the 5 working days is a maximum timeframe, and we are usually able to dispatch our reports in 1-3 working days after the order confirmation. In addition, we are ready to send an Excel file with all the quantitative data from a certain report in up to 1 working day after order confirmation, which allows our clients to start working with the data right away. Last but not least, by request of our clients, we can start working on a certain project before the payment for it has been received. Feel free to contact us for more information.

Why is it good that you sell only your reports?

The fact that we sell only our own reports allows us to guarantee the high quality of our products. Often, companies which sell the products of many different publishers do not have the possibility to monitor and evaluate the quality of each individual product they sell. With us this problem does not exist, as we are able to monitor the quality of each individual report we prepare and sell. In addition, we can easily connect each client with the exact team that worked on their report and make sure all the client’s questions are answered in a professional and timely manner. This also allows us to offer customization for each individual product we prepare as well as to offer special discounts for bundle purchases or for repeated business.

What is the frequency with which you update your reports?

Our reports are updated as of the current month of purchase, which means that each client will receive the most up-to-date information about the market available at the moment of purchase. The information our reports include is annual, so our reports cover the last full five years, calculated as per the month of purchase (e.g. if a report is purchased in April 2018, it will cover the period 2013-2017 and will provide a forecast until 2023). Besides that, all our reports are also annually updated.

Where to find the exact definitions of the products, included in each report?

Brief definitions of each product group are included in each report in the Introduction chapter. A more detailed definition is provided in the Product characteristics chapter. If you would like a definition before making a purchase, feel free to contact us for more information.

What is the difference between RSP and MSP?

RSP stands for retail selling price. This is the end price to consumer, which includes retailer and wholesaler margins as well as sales tax and excise taxes. MSP stands for manufacturer selling price. This is the sales value at ex-factory price (thus minus sales tax, VAT, retailer and wholesaler margins, etc.).

What is the difference between on-trade and off-trade?

Both terms are mostly used in reference to the sales of alcoholic drinks. However, in the last few years, the terms are more and more used for the whole food and beverage industry. On-trade includes the sales of food and beverages through different business establishments, including the HoReCa channels - hotels, restaurants, cafes, bars and other catering businesses. The off-trade includes the sales of food and beverages through different retail outlets. These may include: supermarkets and hypermarkets, discounters, convenience stores, small grocery stores, forecourt retailers, specialist retailers, other grocery and non-grocery retailers, vending machines, online retailers, home shopping retailers, and direct selling retailers.

What is the difference between GBO and NBO?

GBO stands for global brand owner and literally means the ultimate owner of a brand. NBO stands for national brand owner and is used to refer to producers (company’s own brand or under license) or distributors of a certain brand.

What is CAGR?

CAGR stands for compound annual growth rate. The term refers to the annual average growth, calculated in percentage terms for the analyzed period (can be either historic or forecast).

Are duty-free sales included in your reports?

Our reports usually exclude the sales generated through the duty-free channels.

Do your reports include retail audit data only?

Our reports cover all possible distribution channels within a given geographical region. These include both direct sales (e.g. retail sales) as well as information channels like outdoor markets. However, audit data is taken into account when calculating our research reports.