Market Development Strategy

 Companies, large and small, create market development strategies to map out their business’s growth. Still, that is not an easy task. It takes time to build a solid strategy. It also drains a substantial amount of resources even before you begin planning.

You need to conduct extensive market research to answer several questions before you can start creating a market development strategy roadmap. These include but are not limited to:

  • Should you enter a new market or develop your current one?
  • Which markets are the most lucrative for your offering?
  • Should you use your existing products, adapt current ones, or create an entirely new product line?
  • Are your current capabilities and know-how enough?
  • Can you attract more customers? How are they segmented? What do they value?
  • Where should you position yourself?
  • How intensive is the competition?
  • What resources do you need? Is the investment even worth it?

We use our market research and consulting expertise to identify the factors that will affect your market development strategy. Specifically, we help you understand the:

  • Market  its dynamics, and influence factors;
  • Consumers  their characteristics, values and needs;
  • Required capabilities and know-how;
  • Competitive landscape;
  • Production and raw material base;
  • Logistics and distribution;
  • Marketing practices and sales channels;
  • Financial performance.

Our approach meticulously researches and analyzes the market and its characteristics. Then, we analyze the market gaps and present you with opportunities your company and its products can leverage. All findings are presented in a comprehensive business plan for the next one to five years.

Our methodology is continuously refined to accommodate your business’s needs and goals. After all, each business is unique and requires a novel approach.

Contact us
Our Clients

Hundreds of organizations around the world have used our research to create effective strategies.

See all Clients
Customer Feedback
  • Technology and Consumer Electronics Leader
    “I would personally like to thank you for the great work you have done. You have been very professional and helpful throughout the whole process and not only were able to cater to all our needs and answer all our questions, but also were able to keep up our work pace, which is something we see very rarely”
    Product Manager at the client company
  • Large Oil and Gas Producer
    “WMStrategy did a great job and helped us immensely, I cannot recommend them enough!”
    Business Strategist at the client company
  • Leading Oil and Petrochemical Producer
    “We are really satisfied with your work and really impressed by your professionalism during our project!”
    Director at the client company
  • Leading FMCG Direct Seller in Central and Eastern Europe
    “Great analysis – very professional and detailed. It helped us better understand the markets, their dynamics and the competition and benchmark our results against the market leaders in each country. Would definitely contact WMStrategy first again when we have similar projects.”
    Product Manager at the client company
  • Regional Office of Global Consumer Research and Consulting Leader
    “We have been working with market research companies from all over Europe, but our work with WMStrategy surpassed all our expectations. They delivered on everything they promised in a professional and timely manner and were answering questions on this project more than 3 months after it officially finished. We have contacted them for more than ten projects after that and we continue to do so because we believe we have found a strong partner in them.”
    Account Manager at the client company
  • Entrepreneur in Nigeria
    “Let me start by thanking you for a job very well done and detailed. We appreciate your professionalism and are very appreciative and impressed with your work!”
    Entrepreneur and Investor
  • Leading FMCG Conglomerate in Asia
    “Your reports are amazing, they have been really helpful to us. We will definitely work with you again”
    Product Manager at the client company
  • Leading Commercial Furniture Supplier in Asia
    “Your team is amazing – you are always able to answer all our questions, even the hardest ones. Your expert understanding of the markets and your general business thinking has helped us a lot in evaluating and expanding our business and horizons.”
    Market Research Director at the client company
Case Studies
© 2022 Williams & Marshall Strategy. All rights reserved.