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Market Entry Strategies

Market entry is a complicated, time- and resource-consuming task that comes with considerable risk. Your entry strategy must be outlined by the characteristics of your product, your business model and capabilities. 

But before you even begin creating your market entry plan, you need to conduct extensive market research. You must understand the local market, consumer, competitive landscape, and influence factors to outline the key decisions.

We combine our market research and market entry consulting expertise from the numerous industries and regions we cover to identify the right actions your business needs to take. All with the explicit goal to facilitate your business’s growth.

We present you with a comprehensive market entry strategy to compliment your business’s unique characteristics. You will receive actionable insights that enable you to make profitable decisions and succeed in your market expansion.

You might have already chosen a new market to enter but are you sure it’s the right one? We will support you to find the most suitable market for your product, or advise you on the one you selected.

With our methodology, we look for gaps in the market and help you to understand the:

  • Market, customer, and competition;
  • Existing product availability and developments;
  • Raw material supply;
  • Logistics, distribution, and delivery;
  • Required capabilities and know-how;
  • Financial opportunities and drains;
  • Marketing and pricing strategies.

Regardless of your specific goals, we are there for you from start to finish. Let us do the research, so you can focus on execution.

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Our Clients

Hundreds of organizations around the world have used our research to create effective strategies.

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Customer Feedback
  • Technology and Consumer Electronics Leader
    “I would personally like to thank you for the great work you have done. You have been very professional and helpful throughout the whole process and not only were able to cater to all our needs and answer all our questions, but also were able to keep up our work pace, which is something we see very rarely”
    Product Manager at the client company
  • Large Oil and Gas Producer
    “WMStrategy did a great job and helped us immensely, I cannot recommend them enough!”
    Business Strategist at the client company
  • Leading Oil and Petrochemical Producer
    “We are really satisfied with your work and really impressed by your professionalism during our project!”
    Director at the client company
  • Leading FMCG Direct Seller in Central and Eastern Europe
    “Great analysis – very professional and detailed. It helped us better understand the markets, their dynamics and the competition and benchmark our results against the market leaders in each country. Would definitely contact WMStrategy first again when we have similar projects.”
    Product Manager at the client company
  • Regional Office of Global Consumer Research and Consulting Leader
    “We have been working with market research companies from all over Europe, but our work with WMStrategy surpassed all our expectations. They delivered on everything they promised in a professional and timely manner and were answering questions on this project more than 3 months after it officially finished. We have contacted them for more than ten projects after that and we continue to do so because we believe we have found a strong partner in them.”
    Account Manager at the client company
  • Entrepreneur in Nigeria
    “Let me start by thanking you for a job very well done and detailed. We appreciate your professionalism and are very appreciative and impressed with your work!”
    Entrepreneur and Investor
  • Leading FMCG Conglomerate in Asia
    “Your reports are amazing, they have been really helpful to us. We will definitely work with you again”
    Product Manager at the client company
  • Leading Commercial Furniture Supplier in Asia
    “Your team is amazing – you are always able to answer all our questions, even the hardest ones. Your expert understanding of the markets and your general business thinking has helped us a lot in evaluating and expanding our business and horizons.”
    Market Research Director at the client company
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