Morocco: Roast Coffee Market Analysis, Size, Trends, Consumption, Opportunities, Challenges and Forecast

PDF report Updated October 2024 80+ Pages Add to Wish List
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The Moroccan Roast Coffee Market Report Description


This report presents a comprehensive overview of the Moroccan roast coffee market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the roast coffee market in Morocco and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market.


You will receive the report within five working days after order confirmation. Contact us to learn if a shorter delivery time would be possible.


State of the Demographics and Economy of Africa


This section of the report presents you with historical and forecast data about key macroeconomic indicators of the demographics and economy in Africa.



  • What are the demographic characteristics (GDP, inflation, unemployment, government debt, etc.) of Africa?

  • What are the economic characteristics (population, growth rate, life expectancy, age and gender, etc.) of Africa?


Analysis of the Roast Coffee Market in Morocco


The market analysis section provides an overview of the market size and dynamics in volume and value terms for the last five years. It answers the following questions:



  • What is the size of the roast coffee market in Morocco?

  • How has the roast coffee market in Morocco performed in volume and value terms for the last five years?

  • How is the market structured?

  • What are the major trends affecting the market?

  • Which are the major companies on the market?

  • How intensive is the competitive landscape?

  • What are the drivers and challenges affecting the market development?


Roast Coffee Prices in Morocco


The price section of the report answers the following questions:



  • How is the value chain of the market formed?

  • What is the structure of price formation?

  • What are the retail prices of roast coffee in Morocco


Foreign Trade Operations of Roast Coffee in Morocco


The foreign trade operations section answers the following questions:



  • What is the trade balance in volume and value terms?

  • Does Morocco import more roast coffee than it exports?

  • How has the trade balance changed over the last five years?


Imports of Roast Coffee to Morocco


The import section of the report answers the following questions:



  • How has the volume and value of imports changed over the past five years?

  • Which are the major countries that import roast coffee to Morocco?

  • What is the average price of the roast coffee imported to Morocco?


Exports of Roast Coffee from Morocco


The export section of the report answers the following questions:



  • How has the volume and value of exports changed over the past five years?

  • Which are the main recipient countries of the Moroccan roast coffee exports?

  • What is the average price of the roast coffee exported from Morocco?


Consumption of Roast Coffee in Morocco


The consumption section of the report answers the following questions:



  • What is the per capita consumption volume and value? How has it changed over the past five years?


Forecast


The final section of the report presents a forecast for the development of the market based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:



  • How will the roast coffee market in Morocco look like over the next five years in both volume and value terms for each possible scenario?


Short Methodology


This research report has been prepared with WMStrategy’s research methodology, which includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from local market experts (representatives of the main market participants), gathered by semi-structured interviews.


For this particular report, more than 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.


Customization


The report will be updated as of the current month of purchase, which is why it will be dispatched within five working days after order confirmation. If the report is missing data points you need, it can be amended to fit your specific requirements and satisfy your individual objectives and information needs. Feel free to contact us for more information!


Report Benefits



  • Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years);

  • Track and identify key market trends and insights on key drivers behind recent market changes;

  • Strategically assess the competitive position of the main market players;

  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;

  • Assess growth potential, opportunities, demand drivers, and challenges on the market;

  • Quickly and cost–effectively receive a complete strategic analysis of the market;

  • Improve your pitches and presentations by using verified market data and expert insights;

  • Make important strategic decisions safely and with confidence;

  • Receive professional expertise on the market and everything important connected with its development;

  • Empower your marketing, branding, strategy, product and business development, consumption, and supply functions with valuable market insights;

  • Build your investment strategy by assessing market attractiveness, country attractiveness, or company attractiveness;

  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;

  • Acquire data your competitors might already have and be acting upon.


Report Users


This market research report is ideal for people who want to gain a comprehensive understanding of the Moroccan roast coffee market. Most often these are professionals actively working in the market as:



  • C-suite executives;

  • Directors;

  • Market strategists;

  • Marketing professionals;

  • Business development professionals;

  • Product developers;

  • Product marketers and strategists;

  • Product managers;

  • Project managers;

  • Suppliers;

  • Traders.


This report can also bring value to professionals, not actively involved in the market, such as:



  • Management consultants;

  • Investment managers;

  • Financial professionals;

  • Bank managers;

  • M&A managers;

  • Auditors.

TABLE OF CONTENTS


INTRODUCTION



  • Report description

  • Research methodology


EXECUTIVE SUMMARY


CHARACTERISTICS OF ROAST COFFEE


CHARACTERISTICS OF THE RAW MATERIAL BASE


STATE OF THE DEMOGRAPHICS AND ECONOMY OF AFRICA



  • Characteristics of the demographics of Africa in 2018-2022

  • Characteristics of the economy of Africa in 2018-2022

  • Forecast for the development of the economy of Africa in 2023-2025


ROAST COFFEE MARKET IN MOROCCO



  • Volume, value, and dynamics of the roast coffee market in Morocco in 2018-2022

  • Key recent trends on the roast coffee market in Morocco

  • Competitive landscape of the market

  • Key drivers and restraints for the market development in the medium term


PRICES OF ROAST COFFEE IN MOROCCO



  • Value chain analysis

  • Structure of price formation

  • Characteristics of the retail prices of roast coffee in Morocco in 2018-2022


FOREIGN TRADE OPERATIONS OF ROAST COFFEE IN MOROCCO



  • Foreign trade operations of roast coffee in Morocco in 2018-2022


IMPORTS OF ROAST COFFEE TO MOROCCO



  • Volume, value and dynamics of the imports of roast coffee to Morocco in 2018-2022

  • Main countries importing roast coffee to Morocco

  • Average prices of the roast coffee imported to Morocco


EXPORTS OF ROAST COFFEE FROM MOROCCO



  • Volume, value, and dynamics of the Moroccan exports of roast coffee in 2018-2022

  • Main countries that receive roast coffee exports from Morocco

  • Average prices of the roast coffee exported from Morocco


CONSUMPTION OF ROAST COFFEE IN MOROCCO



  • Volume, value, and dynamics of the per capita consumption of roast coffee in Morocco in 2018-2022


FORECAST FOR THE DEVELOPMENT OF THE ROAST COFFEE MARKET IN MOROCCO IN 2023-2028



  • Factors influencing the development of the roast coffee market in Morocco in the medium term

  • Forecast for the market development in the medium term under three possible scenarios




LIST OF TABLES


The List of Tables is preliminary. Feel free to contact us to inquire about the full list of tables.


Executive Summary



  • Key indicators on the roast coffee market in Morocco in 2018-2022


State of the Economy of Africa



  • Key indicators of the economy of Africa in 2018-2022

  • Forecast for the economy of Africa for 2023-2025


Roast Coffee Market in Morocco



  • Volume and dynamics of the roast coffee market in Morocco in 2018-2022

  • Value and dynamics of the roast coffee market in Morocco in 2018-2022


Prices of Roast Coffee in Morocco



  • Value chain analysis of the roast coffee market in Morocco

  • Cost breakdown of the price formation of roast coffee in Morocco, in %

  • Average retail prices of roast coffee in Morocco in 2018-2022


Foreign Trade Operations of Roast Coffee in Morocco



  • Trade balance of the roast coffee foreign trade in Morocco in 2018-2022, in volume terms

  • Trade balance of the roast coffee foreign trade in Morocco in 2018-2022, in value terms


Imports of Roast Coffee to Morocco



  • Volume and dynamics of the imports of roast coffee to Morocco in 2018-2022

  • Value and dynamics of the imports of roast coffee to Morocco in 2018-2022

  • Main countries importing roast coffee to Morocco, in value terms

  • Average prices of the roast coffee imported to Morocco in 2018-2022


Exports of Roast Coffee from Morocco



  • Volume and dynamics of the Moroccan exports of roast coffee in 2018-2022

  • Value and dynamics of the Moroccan exports of roast coffee in 2018-2022

  • Recipient countries of the Moroccan exports of roast coffee, in value terms

  • Average prices of the roast coffee exported from Morocco in 2018-2022


Consumption of Roast Coffee in Morocco



  • Volume and dynamics of the per capita consumption of roast coffee in Morocco

  • Value and dynamics of the per capita consumption of roast coffee in Morocco


Forecast for the Development of the Roast Coffee Market in Morocco



  • Base forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms

  • Pessimistic forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms

  • Optimistic forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms




LIST OF FIGURES


The list of figures is preliminary. Feel free to contact us to inquire about the full list of figures.


Roast Coffee Market in Morocco



  • Volume and dynamics of the roast coffee market in Morocco in 2018-2022

  • Value and dynamics of the roast coffee market in Morocco in 2018-2022


Prices of Roast Coffee in Morocco



  • Value chain analysis of the roast coffee market in Morocco

  • Structure of the roast coffee price formation in Morocco, in %

  • Average retail prices of roast coffee in Morocco in 2018-2022


Foreign Trade Operations of Roast Coffee in Morocco



  • Trade balance of the roast coffee foreign trade in Morocco in 2018-2022, in volume terms

  • Trade balance of the roast coffee foreign trade in Morocco in 2018-2022, in value terms


Imports of Roast Coffee to Morocco



  • Volume and dynamics of the imports of roast coffee to Morocco in 2018-2022

  • Value and dynamics of the imports of roast coffee to Morocco in 2018-2022

  • Main countries importing roast coffee to Morocco, in value terms

  • Average prices of the roast coffee imported to Morocco in 2018-2022


Exports of Roast Coffee from Morocco



  • Volume and dynamics of the Moroccan exports of roast coffee in 2018-2022

  • Value and dynamics of the Moroccan exports of roast coffee in 2018-2022

  • Recipient countries of the Moroccan exports of roast coffee, in value terms

  • Average prices of the roast coffee exported from Morocco in 2018-2022


Consumption of Roast Coffee in Morocco



  • Volume and dynamics of the per capita consumption of roast coffee in Morocco

  • Value and dynamics of the per capita consumption of roast coffee in Morocco


Forecast for the Development of the Roast Coffee Market in Morocco



  • Base forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms

  • Pessimistic forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms

  • Optimistic forecast for the development of the roast coffee market in Morocco in 2023-2028, in volume and value terms

The roast coffee market in Morocco was equal to 114.60 million USD (calculated in retail prices) in 2014. Until 2024, the coffee market in Morocco is forecast to reach 286.23 million USD (in retail prices), thus increasing at a CAGR of 7.89% per annum for the period 2019-2024. This is a decrease, compared to the growth of about 11.45% per year, registered in 2014-2018.
The average consumption per capita in value terms reached 3.34 USD per capita (in retail prices) in 2014. In the next five years, it grew at a CAGR of 9.94% per annum. In the medium term (by 2024), the indicator is forecast to slow down its growth and increase at a CAGR of 6.69% per annum.
In accordance with the advancement of consumers’ environmental and ethical consciousness, certified coffee is gaining popularity over the last few years. Particularly on the European market, both production and sales of sustainably-produced coffee have surged more than the segment of conventional coffee. Furthermore, desire for organic coffee is also growing, since it is free from chemicals and pesticides and is considered safer. When it comes to coffee pods in the US, despite being one of the fastest-growing categories, since 2016, they have been experiencing a slower growth, compared to previous years. In general, roasted coffee generated the most revenue within the coffee segment in 2018.
Today, coffee is mostly perceived as an artisanal product, rather than just an energy drink. Therefore, most of the coffee drinkers prefer locally owned coffee shops and high-quality and specialized coffee products such as flavored coffee. They are also willing to pay more for a unique coffee experience that impact all senses. As a result, coffee roasters and baristas incorporate new techniques by exploring the properties of coffee, such as cold coffee brewing with nitrogen.
When it comes to corporate restructurings, mergers and acquisition deals have been especially popular in the coffee market in recent years. One of the most recent and biggest mergers is the deal between the two companies Keurig Green Mountain, Inc. and Dr Pepper Snapple Group, Inc. In 2018, both companies merged to create Keurig Dr Pepper, a new global player in the beverage industry. The company’s portfolio focuses on coffee, soft drinks, tea, water, juice and mixers.

Technical data

Product TypePDF report
Page Count80+
Release DateJuly 20, 2023
Countries coveredMorocco
Products mentionedCoffee Pads and Pods, Ground Coffee Beans, Roast Coffee, Whole Coffee Beans
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