The juice market in Ecuador was valued at 262.70 million USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 2.50% to reach 289.98 million USD. The market is segmented into orange juice and all other juices. In 2019, the segmentes recorded shares of 17% and 83%, respectively.

In 2015, the per capita consumption value of juice in Ecuador was 16.53 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 1.02% to reach 17.21 USD. That was higher than the average value for South and Central America, whose per capita consumption of juice was equal to 17.18 USD.

A chart that shows that the juice market in Ecuador grew by 2.50% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:

  • Volume and value size and dynamics,
  • Structure and characteristics;
  • Competitive landscape and major companies;
  • Trends and challenges;
  • Growth and demand drivers;
  • Consumption and prices;
  • Imports and exports;
  • Forecast for development.

The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.

Companies Mentioned

The report includes information on the following companies:

  • Campbell Soup Company;
  • Citrus World;
  • Döhler Group;
  • Dr. Pepper Snapple Group Inc.;
  • Fresh Del Monte Produce;
  • Jamba Juice Company;
  • Naked Juice Company;
  • Nestlé SA;
  • Ocean Spray;
  • PepsiCo Inc.;
  • The Coca-Cola Company;
  • Welch’s;
  • WILD Flavors Inc.


The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

Report Benefits

This research report allows you to quickly and cost-effectively get a strategic analysis of a target market. You will gain competitive intelligence on the market size, value, segmentation, forecast, dynamics and structure for the past, present, and future.

In addition, you will be able to:

  • Strategically assess the competitive position of the main market participants;
  • Explore and identify new market opportunities in the country;
  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
  • Strategically evaluate market growth potential.


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