The wine market in Italy was valued at 24.00 billion USD in 2016 (calculated in retail selling prices). From 2016 to 2020, it declined at a compound annual growth rate (CAGR) of -5.33% to reach 19.28 billion USD. The market is segmented into fortified wine, sparkling wine, and still wine. In 2020, the segments recorded shares of 6%, 33%, and 62%, respectively.

In 2016, the per capita consumption value of wine in Italy was 395.86 USD (in retail prices). Until 2020, the consumption decreased at a CAGR of -4.86% to reach 324.31 USD. That was higher than the average value for Europe, whose per capita consumption of wine was equal to 249.61 USD in 2020.

A chart that shows that the wine market in Italy decreased by -5.33% per year between 2016 and 2020.

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