The processed meat market in Romania was valued at 1.61 billion USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 3.06% to reach 1.82 billion USD. The market is segmented into ham and bacon, sausages and salami, and cold and roasted meat products. In 2019, the segments recorded shares of 23%, 56%, and 21%, respectively.

In 2015, the per capita consumption value of processed meat in Romania was 80.81 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 4.51% to reach 96.4 USD. That was lower than the average value for Europe, whose per capita consumption of processed meat was equal to 213.7 USD.

A chart that shows that the processed meat market in Romania grew by 3.06% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:

  • Volume and value size and dynamics,
  • Structure and characteristics;
  • Competitive landscape and major companies;
  • Trends and challenges;
  • Growth and demand drivers;
  • Consumption and prices;
  • Imports and exports;
  • Forecast for development.

The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.

Companies Mentioned

The report includes information on the following companies:

  • Cargill, Inc;
  • Hormel Foods Corporation;
  • JBS SA;
  • Nichirei;
  • TASA;
  • Thai Union Group;
  • Tyson Foods Inc.;
  • Wegmans;
  • Wen's Food Group;
  • WH Group;
  • WM Morrison Supermarkets Plc.


The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

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  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
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