The wine market in South Korea was valued at 1.13 billion USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 8.94% to reach 1.59 billion USD. The market is segmented into still wine, sparkling wine, and fortified wine. In 2019, the segments recorded shares of 92%, 6%, and 1%, respectively.

In 2015, the per capita consumption value of wine in South Korea was 22.41 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 8.49% to reach 31.04 USD. That was lower than the average value for Northeast Asia, whose per capita consumption of wine was equal to 52.89 USD.

A chart that shows that the wine market in South Korea grew by 8.94% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:

  • Volume and value size and dynamics,
  • Structure and characteristics;
  • Competitive landscape and major companies;
  • Trends and challenges;
  • Growth and demand drivers;
  • Consumption and prices;
  • Imports and exports;
  • Forecast for development.

The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.

Companies Mentioned

The report includes information on the following companies:

  • Accolade Wines;
  • Casella Wines;
  • Castel Group;
  • Davide Campari-Milano S.p.A.;
  • Diageo;
  • E. & J. Gallo Winery;
  • Miguel Torres SA;
  • Moët Hennessy USA;
  • Pernod Ricard;
  • The Wine Group;
  • Treasury Wine Estates Ltd.


The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

Report Benefits

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  • Strategically assess the competitive position of the main market participants;
  • Explore and identify new market opportunities in the country;
  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
  • Strategically evaluate market growth potential.


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