The coffee market in Tunisia was valued at 348.00 million USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 13.89% to reach 585.45 million USD. The market is segmented into roast coffee and instant coffee. In 2019, the segments recorded shares of 76% and 24%, respectively.

In 2015, the per capita consumption value of coffee in Tunisia was 31.23 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 12.61% to reach 50.21 USD. That was higher than the average value for Africa, whose per capita consumption of coffee was equal to 18.08 USD.

A chart that shows that the coffee market in Tunisia grew by 13.89% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:

  • Volume and value size and dynamics,
  • Structure and characteristics;
  • Competitive landscape and major companies;
  • Trends and challenges;
  • Growth and demand drivers;
  • Consumption and prices;
  • Imports and exports;
  • Forecast for development.

The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.

Companies Mentioned

The report includes information on the following companies:

  • Jacobs Douwe Egberts;
  • Keurig Green Mountain;
  • Kraft Heinz Company;
  • Nestle S.A;
  • Smucker;
  • Starbucks Corporation;
  • Tata Global Beverages;
  • Tchibo Coffee;
  • Trung Nguyen;
  • Unilever Plc


The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

Report Benefits

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In addition, you will be able to:

  • Strategically assess the competitive position of the main market participants;
  • Explore and identify new market opportunities in the country;
  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
  • Strategically evaluate market growth potential.


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