The coffee market in Tunisia was valued at 348.00 million USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 13.89% to reach 585.45 million USD. The market is segmented into roast coffee and instant coffee. In 2019, the segments recorded shares of 76% and 24%, respectively.
In 2015, the per capita consumption value of coffee in Tunisia was 31.23 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 12.61% to reach 50.21 USD. That was higher than the average value for Africa, whose per capita consumption of coffee was equal to 18.08 USD.
The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:
- Volume and value size and dynamics,
- Structure and characteristics;
- Competitive landscape and major companies;
- Trends and challenges;
- Growth and demand drivers;
- Consumption and prices;
- Imports and exports;
- Forecast for development.
The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.
The report includes information on the following companies:
- Jacobs Douwe Egberts;
- Keurig Green Mountain;
- Kraft Heinz Company;
- LUIGI LAVAZZA SPA;
- Nestle S.A;
- Starbucks Corporation;
- Tata Global Beverages;
- Tchibo Coffee;
- Trung Nguyen;
- Unilever Plc
The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.
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