The soft drinks market in the United States was valued at 218.79 billion USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 2.61% to reach 242.53 billion USD. The market is segmented into non-carbonated and carbonated soft drinks. In 2019, the segments recorded shares of 67% and 33%, respectively.

In 2015, the per capita consumption value of soft drinks in the USA was 688.64 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 1.89% to reach 742.16 USD. That was higher than the average value for North America, whose per capita consumption of soft drinks was equal to 413.1 USD.

A chart that shows that the soft drinks market in United States grew by 2.61% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study provides a comprehensive overview of the market:

  • Volume and value size and dynamics,
  • Structure and characteristics;
  • Competitive landscape and major companies;
  • Trends and challenges;
  • Growth and demand drivers;
  • Consumption and prices;
  • Imports and exports;
  • Forecast for development.

The report also provides socio-economic data for the region and a product breakdown, offering a broader perspective on the market dynamics within a region.

Companies Mentioned

The report includes information on the following companies:

  • A.G. Barr;
  • Anheuser-Busch InBev SA/NV;
  • Asahi Group Holdings;
  • Cadbury Schweppes;
  • Döhler Group;
  • Dr Pepper Snapple Group;
  • Heineken International B.V.;
  • Kerry Group Plc;
  • Nestlé S.A.;
  • Pepsico;
  • Starbucks Corporation;
  • Suntory Holdings;
  • The Coca-Cola Company;
  • Unilever NV.

Methodology

The market research report was prepared with Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

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  • Strategically assess the competitive position of the main market participants;
  • Explore and identify new market opportunities in the country;
  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
  • Strategically evaluate market growth potential.

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