The wine market in Uruguay was valued at 1.32 billion USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 10.02% to reach 1.93 billion USD. The market is segmented into still wine, sparkling wine, and fortified wine. In 2019, the segments recorded shares of 90%, 5%, and 5%, respectively.
In 2015, the per capita consumption value of wine in Uruguay was 384.41 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 9.61% to reach 554.93 USD. That was higher than the average value for South and Central America, whose per capita consumption of wine was equal to 65 USD.
Research Scope
The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study covers the period 2015-2025 and provides a comprehensive overview of the market:
- Dynamics;
- Structure;
- Characteristics;
- Main participants;
- Trends;
- Prices;
- Imports and exports;
- Growth and demand drivers.
The report also focuses on product breakdown, offering a larger perspective on the market dynamics within the country. Additionally, you will find demographic and economic data about the region.
Companies Mentioned
The report includes information on the following companies:
- Nestle;
- Lactalis Group;
- Danone S.A.;
- Fonterra;
- Frieslandcampina;
- Arla Foods;
- Dean Foods;
- Yili;
- Mengniu;
- Cabot Creamery Cooperative, Inc.;
- Uelzena group;
- Meggle AG;
- Amul;
- DairyAmerica;
- Sodiaal Group
Methodology
The market research report has been prepared using Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.
Report Benefits
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In addition, you will be able to:
- Strategically assess the competitive position of the main market participants;
- Explore and identify new market opportunities in the country;
- Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
- Strategically evaluate market growth potential.
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