The wine market in Uruguay was valued at 1.32 billion USD in 2015 (calculated in retail prices). From 2015 to 2019, it grew at a compound annual growth rate (CAGR) of 10.02% to reach 1.93 billion USD. The market is segmented into still wine, sparkling wine, and fortified wine. In 2019, the segments recorded shares of 90%, 5%, and 5%, respectively.

In 2015, the per capita consumption value of wine in Uruguay was 384.41 USD (in retail prices). Until 2019, the consumption grew at a CAGR of 9.61% to reach 554.93 USD. That was higher than the average value for South and Central America, whose per capita consumption of wine was equal to 65 USD.

A chart that shows that the wine market in Uruguay grew by 10.02% per year between 2015 and 2019.

Research Scope

The market research report presents a strategic analysis of the market and a forecast for its development in the medium term. The research study covers the period 2015-2025 and provides a comprehensive overview of the market:

  • Dynamics;
  • Structure;
  • Characteristics;
  • Main participants;
  • Trends;
  • Prices;
  • Imports and exports;
  • Growth and demand drivers.

The report also focuses on product breakdown, offering a larger perspective on the market dynamics within the country. Additionally, you will find demographic and economic data about the region.

Companies Mentioned

The report includes information on the following companies:

  • Nestle;
  • Lactalis Group;
  • Danone S.A.;
  • Fonterra;
  • Frieslandcampina;
  • Arla Foods;
  • Dean Foods;
  • Yili;
  • Mengniu;
  • Cabot Creamery Cooperative, Inc.;
  • Uelzena group;
  • Meggle AG;
  • Amul;
  • DairyAmerica;
  • Sodiaal Group


The market research report has been prepared using Williams & Marshall Strategy’s methodology. It includes a blend of qualitative and quantitative data that comes from official sources. All research is then validated by insights gathered from semi-structured interviews with market experts. They are representatives of the main market participants – producers, distributors, wholesalers, and retailers.

Report Benefits

This research report allows you to quickly and cost-effectively get a strategic analysis of a target market. You will gain competitive intelligence about the market such as size, value, segmentation, forecasts, dynamics and structure – past, present and future.

In addition, you will be able to:

  • Strategically assess the competitive position of the main market participants;
  • Explore and identify new market opportunities in the country;
  • Identify key market trends, opportunities, threats, and key drivers behind recent market changes;
  • Strategically evaluate market growth potential.


The report can be customized, based on your particular needs and requirements. WMStrategy also offers custom research and consulting services, that provide you focused and comprehensive solutions that are tailor-made to fit your requirements.

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