In all of our market research projects, we follow the same methodology to compile, cross-check, and confirm our research findings. We have used the approach for years and it continues to prove its value over and over again for research into different markets around the world.
Our methodology allows for a great degree of flexibility, making it feasible for more demanding projects, where the specific research focus must be placed on different variables.
The full methodology is available in each report we create. The approach we use is proprietary and combines quantitative and qualitative analysis. It contains six steps:
- Analysis of official statistical information;
- Analysis of information received from the main market participants;
- Analysis of secondary information from official sources;
- Semi-structured interviews with market experts;
- Semi-structured interviews with corporate clients;
- WMStrategy’s analysis.
Analysis of Official Statistical Information
We collect and analyze official statistical information from different public and private sources. We use them for initial analysis of the volume, value and dynamics of all significant quantitative indicators. It is also used as the basis for building forecasts for the next few years. The exact list of sources is available in each report.
Analysis of Information Received From the Main Market Participants
We collect and analyze data from the main market participants to understand their competitive position on the market. The information helps us to define and assess how different companies utilize pricing and promotional strategies, and what competitive advantage they provide.
The information also assists us to analyze the product assortment and brand presence on the market. The information from the main market participants includes but is not limited to:
- Company presentations;
- Annual reports;
- Price lists;
- Promotional materials;
Any other information found to hold value to the specific research focus is also included.
Analysis of Secondary Information from Official Sources
The analysis of secondary information from official sources completes the bigger picture of the market. The data verifies the quantitative analysis and enriches the qualitative one. Information can come from:
- Industry portals and publications;
- Trade associations;
- Media agencies;
- Articles and reviews;
- Marketing agencies;
- Commercial databases;
- WMStrategy’s archives.
Any other information source that can contribute to the project is also considered for use but only after verification of its value.
Semi-structured Interviews with Market Experts
Collection and analysis of qualitative information enables us to find different trends, growth drivers, threats, and opportunities of the market. However, to better understand how they all fit together we use our network of market experts to provide you with the clearest picture of a target market.
Market experts are representatives of the main market participants who interact with the particular marked on a daily basis. Those can be:
- Wholesalers and retailers;
- Importers and exporters;
- Professional associations;
- Industry publications, and others.
The semi-structured interviews allow us to answer the main questions to complete our understanding of your market. Often, they provide new insights that show how unexpected factors come into the larger picture.
Semi-structured Interviews with Market Clients
Corporate clients play a crucial role in the development of markets and their point of view can be invaluable to decifer your target market's inner workings. As such, we conduct semi-structured interviews to include the perspective of high-volume clients on the market.
Our analysis takes part in every step of preparation of our market research projects — from collection and analysis of information to drawing actionable conclusions for you to make profitable decisions.
Visit the store to discover our catalog of syndicated market research reports.
If you require an entirely personalized research project, you can also request custom research.