Product Development & Launch Strategies

You need extensive research and planning to successfully prepare a new product launch strategy. Today’s consumer is exceedingly demanding and requires a robust approach to product development to facilitate growth. A poorly laid out product launch strategy may even result in a permanent sales decline or worse.

We use our extensive industry datasets and expertise to present you with a tailor-made product development and launch strategy. We look for gaps in the current market and present you with an elaborate analysis of the opportunities that will grant you a competitive advantage.

Our product development strategy enables you to identify the:

  • Market size;
  • Competitive landscape;
  • Product life cycle;
  • Ideal market segment to become early adopters;
  • Most appropriate channels to reach them;
  • Product positioning;
  • Minimum viable product;
  • Pricing and packaging;
  • Marketing and sales tactics;
  • Production and distribution;
  • Validity of assumptions.

You get our product development strategies as a short term (1-3 years) business plan with detailed analysis of:

  • Production;
  • Logistics and distribution;
  • Marketing and sales;
  • Financial performance.

The exact preparation of the product development and launch strategy is based on your unique needs and goals. We adapt our approach to best suit your organization to facilitate your business’s growth.

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Our Clients

Hundreds of organizations around the world have used our research to create effective strategies.

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Customer Feedback
  • Technology and Consumer Electronics Leader
    “I would personally like to thank you for the great work you have done. You have been very professional and helpful throughout the whole process and not only were able to cater to all our needs and answer all our questions, but also were able to keep up our work pace, which is something we see very rarely”
    Product Manager at the client company
  • Large Oil and Gas Producer
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    Business Strategist at the client company
  • Leading Oil and Petrochemical Producer
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    Director at the client company
  • Leading FMCG Direct Seller in Central and Eastern Europe
    “Great analysis – very professional and detailed. It helped us better understand the markets, their dynamics and the competition and benchmark our results against the market leaders in each country. Would definitely contact WMStrategy first again when we have similar projects.”
    Product Manager at the client company
  • Regional Office of Global Consumer Research and Consulting Leader
    “We have been working with market research companies from all over Europe, but our work with WMStrategy surpassed all our expectations. They delivered on everything they promised in a professional and timely manner and were answering questions on this project more than 3 months after it officially finished. We have contacted them for more than ten projects after that and we continue to do so because we believe we have found a strong partner in them.”
    Account Manager at the client company
  • Entrepreneur in Nigeria
    “Let me start by thanking you for a job very well done and detailed. We appreciate your professionalism and are very appreciative and impressed with your work!”
    Entrepreneur and Investor
  • Leading FMCG Conglomerate in Asia
    “Your reports are amazing, they have been really helpful to us. We will definitely work with you again”
    Product Manager at the client company
  • Leading Commercial Furniture Supplier in Asia
    “Your team is amazing – you are always able to answer all our questions, even the hardest ones. Your expert understanding of the markets and your general business thinking has helped us a lot in evaluating and expanding our business and horizons.”
    Market Research Director at the client company
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